This Search engine optimization (SEO) course and training program has been developed because of the high demand for search engine specialists. Search engine optimization is considered a sub-set of Search Engine Marketing. Below is a definition of SEO provided by MSN Careers: "Search engine optimization specialists (SEOs) increase a firm's web site traffic by improving its search engine page rankings (SERPs). This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML. 150 hours

After successful completion of this course, you will be able to:
• Set up, monitor, and maintain successful search engine optimization campaigns for your sites or your client's sites on the world's most popular search engines and directories.
• Make websites search engine compatible and designed to attract visitors who are more likely to buy or sign up.
• Prepare for starting you own search engine optimization business or applying for a job as an SEO (search engine optimizer) or SEM (search engine marketer).